I am user-centered design thinking leader
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Light is more than illumination — it is the silent architect of existence. It sculpts our world, defines emotion, and reveals the unseen. It gives shape to ideas, movement to space, and purpose to creation itself.
As an international award-winning Creative and Marketing Director, my work explores how light — in design, art, and photography — transforms perception into meaning and vision into experience. Each project becomes a dialogue between clarity and shadow, precision and intuition.
Featured in Dezeen and Frame Magazines, my creative journey reflects a lifelong pursuit of beauty, discovery, and innovation — a continuous exploration of how light not only defines what we see, but also who we become when we truly see.
"Xabier is a very creative person, always with a very positive and proactive attitude"
Tania Novak
"Xabier is a great professional, excellent as Manager and a superb team player"
Sandra Pérez
"As Director of Marketing, Xabi demonstrated exceptional professionalism and creativity, making him a highly valuable asset to any organization."
Pete Reynolds
I collaborate with visionary organizations that see strategy and creativity as a competitive advantage.
If you’re looking for a marketing and creative leader who unites strategy, design, and innovation — and can turn complex ideas into globally recognized results — let’s connect.