My name is Xabier Lizartzategi. As a Marketing Director, I fuse data-driven strategy with bold creativity to deliver tangible, trackable results across brands, business units, and product lines. ROI, engagement, and effectiveness are my signature. I build full-funnel programs, high-performing websites, and demand engines that turn data into action. Recognized with the Marketing Excellence Award at Epicor Ignite while Marketing Director at Smart Software, my work has delivered +95% U.S. demand, +57% new recurring sales across markets, and +189% online prospect generation in Year 1.
I lead and develop cross-functional teams, partnering closely with digital, product, and sales to turn trends into insight, ideas into campaigns, and campaigns into revenue. The brands I support appear in landmark venues including the White House (Washington, D.C.), the Television Academy (Los Angeles), and the Philharmonie de Paris. I’ve collaborated with world-class companies and studios such as Foster + Partners, Candy Hoover Group, Epicor, Smart Software, and Ateliers Jean Nouvel.I develop the marketing plan following the strategy of each company I have worked for during my +15-year experience. I have also acquired skills improving the business pipeline considerably, planning market studies, SEO - SEM, direct mail, online placement, content features, promotions, social and web experience, editorial designs, UX Design, photo, and video production. I have owned a large marketing budget and managed teams focused on launching, scaling, and optimizing campaigns to drive sales and growth.
I have expanded online Prospect Generation by + 189% for Smart Software and increased online Lead Generation by + 171% for Figueras International Company. I have vast experience within the B2B enterprise SaaS, Architecture, and Supply Chain markets. I manage fully integrated marketing and brand advertising campaigns, direct mail, online placement, digital experience, content features, promotions, social and web experience to enhance the brand experience and company revenue.
"Xabier, Director of Marketing, benefited the company’s profitability through strategic capacity and an innovative approach."
Rikhav Kothari
"As Director of Marketing, Xabi demonstrated exceptional professionalism and creativity, making him a highly valuable asset to any organization."
Pete Reynolds
"Xabier surpassed all expectations on his commitments as IT, Online Marketing and Web Manager"
Alvaro Zapata
I collaborate with visionary organizations that see strategy and creativity as a competitive advantage.
If you’re looking for a marketing and creative leader who unites strategy, design, and innovation — and can turn complex ideas into globally recognized results — let’s connect.
