Marketing Technology

Strategic Planning

Portfolio of my work:
Marketing Technology & Strategy


International Marketing Director

My name is Xabier Lizartzategi, and I am responsible for planning, organizing, training, and managing all marketing functions to achieve the company's objectives for sales, growth, visibility, and profitability. I contribute to the formulation and execution of the company's strategic direction and deliver continuous reports/dashboards that effectively communicate the current state of business and program performance.

I play an integral role in the company's market process and experience, representing the brand and digital ecosystem. I Develop annual marketing plans that embrace the complete set of marketing tools: market studies, SEO - SEM, direct mail, product placement, events, content features, promotions, social and web experience, editorial designs, UX Design, photo, and video production. I manage teams and work closely with digital professionals to develop a best in class digital strategies. I have a track record of turning customer trends and data into compelling insights, strategies, and plans to drive more sales.

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Latest Works

Business & Creativity

Experienced and result-driven Marketing Director

I have been responsible for designing and implementing a comprehensive marketing strategy for various companies, driving sales and revenue through enhancing customer awareness, increasing engagement, and delivering a best-in-class experience. It is essential to measure ROI and engagement for digital marketing activities, including establishing procedures to track and monitor marketing effectiveness and measure actual performance. I have expanded online prospect generation by +189% for Smart Software, and I have increased online lead generation by +171% for Figueras International Company.


  • Increased 171% lead acquisition
  • by enhancing the online
  • technologies to select and
  • reinforce the most active
  • web users





  • Expanded 61% quality leads by
  • measuring weekly the most
  • relevant Key Performance
  • Indicators according to the
  • strategic focus areas




The brands I have worked for are present in buildings such as the White House in Washington D.C., The Tv Academy in Los Angeles and The Philharmonie de Paris. I have worked in contact with world-leading companies and architecture studios, including Fosters & Partners, Candy Hoover Group, Gehry Partners, Smart Software, and HOK International Architects.

Xabier Lizartzategi

In the blink of an eye

Projects, News & Reviews

What Next?

Interested in working with me?

I am always looking for an experience that will boost my career and will allow me to grow as a professional.

In conclusion, it would be a great opportunity for me to be part of your team and I am confident that my qualifications are an excellent fit with a marketing - creative position in your company.

I appreciate your time and consideration.