My name is Xabier Lizartzategi, and I run the marketing engine end-to-end—planning, organizing, training, and managing the functions that drive sales growth, visibility, and profitability. I help shape strategy and translate it into operations with clean data, governed Marketing Technology, and executive dashboards that show pipeline, ROI, CAC, and program performance at a glance. I own KPI frameworks, attribution, and experimentation so learnings compound and spend stays accountable.
I lead the brand’s digital ecosystem and annual plans across SEO/SEM, paid media, lifecycle/CRM, ABM, events, content, and web/UX—managed as integrated, test-driven programs rather than channels in silos. I collaborate closely with product, sales, and engineering to ship high-performing websites, and automation that scales demand. From editorial design, photo/video, and product storytelling to data-driven strategies, lead scoring/routing, and privacy/compliance, I turn customer signals into insights, insights into campaigns, and campaigns into measurable pipeline and revenue.
I have been responsible for designing and implementing a comprehensive marketing strategy for various companies, driving sales and revenue through enhancing customer awareness, increasing engagement, and delivering a best-in-class experience. It is essential to measure ROI and engagement for digital marketing activities, including establishing procedures to track and monitor marketing effectiveness and measure actual performance. I have expanded online prospect generation by +189% for Smart Software, and I have increased online lead generation by +171% for Figueras International Company.
The brands I have worked for are present in buildings such as the White House in Washington D.C., The Tv Academy in Los Angeles and The Philharmonie de Paris. I have worked in contact with world-leading companies and architecture studios, including Fosters & Partners, Candy Hoover Group, Gehry Partners, Smart Software, and HOK International Architects.
"Xabier, Director of Marketing, benefited the company’s profitability through strategic capacity and an innovative approach."
Rikhav Kothari
"As Responsible of Digital Marketing, Xabier has show his great professionalism, always willing to help in a positive attitude"
Gemma Medina
"As Director of Marketing, Xabi demonstrated exceptional professionalism and creativity, making him a highly valuable asset to any organization."
Pete Reynolds
I collaborate with visionary organizations that see strategy and creativity as a competitive advantage.
If you’re looking for a marketing and creative leader who unites strategy, design, and innovation — and can turn complex ideas into globally recognized results — let’s connect.
