My name is Xabier Lizartzategi, I am user-centered thinking Manager where the goals of the user and the business are brought together to form thoughtful solutions, focusing my work to achieve the optimization of the Web, Conversion Rates (CRO), SEO, SEM, Google PPC, positioning, online advertising, copywriting, and data analysis to construct well-informed and effective designs.
I am responsible of Designing and delivering the vision, strategy, and roadmap encompassing research, testing, and visual design on behalf of Digital. I Collaborate with Product Managers, Member Experience, and Engineers to define goals, process, and prioritization. I manage a team of Visual Designers and UI/UX Architects by creating and formalizing research, survey, and testing calendars that align with digital product initiatives. I always stay abreast of current design trends, techniques, and technological developments and bring ideas and present solutions to drive revenue growth.
I am the author of a whole new website that recives more than 1 million visits. Among my most important achievements is to increase the pipeline of potential customers +171% during the year, thanks to the online strategy that I have developed. I have Ability to come up with solutions that balance user needs and business outcomes. I am always confortable in conducting and analyzing quantitative and qualitative research, including usability testing, stakeholder interviewing, and behavioral / conversion analysis.
"Xabier surpassed all expectations on his commitments as IT, Online Marketing and Web Manager"Alvaro Zapata
"Xabier has contributed a lot to the company's Website and data monitoring"Sara Shi
"Xabier is a very creative person, always with a very positive and proactive attitude"Tania Novak