My name is Xabier Lizartzategi, I am user-centered thinking Marketing Director where the goals of the user and the business are brought together to form thoughtful solutions, focusing my work to achieve the optimization of the Web, Conversion Rates (CRO), SEO, SEM, Google PPC, positioning, online advertising, copywriting, and data analysis to construct well-informed and effective designs.
I am responsible of Designing and delivering the vision, strategy, and roadmap to a result driven strategy. I Collaborate with Product Managers, Member Experience, and Engineers to define goals, process, and prioritization. I've managed a team of Visual Designers and UI/UX Architects by developing best in class digital strategies. I have a track record of turning customer trends and data into compelling insights, strategies and plans to drive more sales. I always stay abreast of current design trends, techniques, and technological developments and bring ideas and present solutions to drive revenue.
I am the author of a whole new website that receives hundred of thousand visits every year. I have the ability to come up with solutions that balance user needs and business outcomes by conducting and analyzing quantitative and qualitative research, including usability testing, and behavioral/conversion analysis. I have owned a large marketing budget and managed international teams focused on launching, scaling, and optimizing the web to drive sales and revenue.
"Xabier surpassed all expectations on his commitments as IT, Online Marketing and Web Manager"Alvaro Zapata
"Xabier has contributed a lot to the company's Website and data monitoring"Sara Shi
"Xabier is a very creative person, always with a very positive and proactive attitude"Tania Novak
I am always looking for an experience that will boost my career and will allow me to grow as a professional.In conclusion, it would be a great opportunity for me to be part of your team and I am confident that my qualifications are an excellent fit with a marketing - creative position in your company. I appreciate your time and consideration.