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Communication-Design / Communication / XYZ

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XYZ Appliances

Project: Advertising and communication campaign for XYZ Appliances.

"You dont have to search, XYZ does it constantly for you, to make sure that there are no better prices", is the message that is emitted in this campaign by a chain of stores which characterize for their great range of products and good prices. This message, together with urban actions, graphic designs and the figure of the "searcher" will be seen in unexpected places; for example, building sites where you will read: "Sorry to disturb you, XYZ looking for better prices".

Xabier Lizartzategi Maturana