Communication-Design / Projects / Octo

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Octo : Our first Advertising Agency

To get to this name "Octo", we began by defining the personality of the team, which is composed of Carlos Manglano, José Luís Martínez and Xabier Lizartzategi. So the octopus is the representation of how we define ourselves: highly adaptable, intelligent, creative, resolutive and it has got three hearts. The logo (shown below) is an abstraction of the outline of a real octopus, damped in its own ink, and the graphic image is the mark of ink left by this very octopus on a sheet of paper. A forceful conceptual approach full of graphic possibilities, with great versatility and strength.

Xabier Lizartzategi Maturana