Communication-Design / Communication / To prevent

  • Fire 1
  • Fire 2
  • Fire 3
  • Fire 4
  • Fire 5
  • Fire 6
  • Fire 7
  • Fire 8
  • Fire 9

Which side are you?

A campaign to prevent fires, which neither shows fire nor communicates a negative message, forces you to explore ideas outside the scope of whatever is evident. We create two characters to show you the two sides of the matter, and invite you to take position. The entire campaign with two radio commercials, one television spot, Oppis and graphic designs for the press, show us, in a positive way and with a disconcerting graphic, the two characters meeting just at every possible situation of risk that could be prevented. You only have to decide whether you are someone who knows o someone who thinks he knows. Which side are you?

Xabier Lizartzategi Maturana