Communication-Design / Communication / Mies Project

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Client: Mies van der Rohe Foundation

Image and communication plan for "Coup de dés" in the MOMA, NYC 2006

To enhance the programme of dialogues "Coup de dés", we developed a communication plan. Our strategy is to turn a punctual event of 2 days into a permanent space of dialogues on contemporary architecture. For this purpose, we integrate into the programme a Web with access to all the subjects of the event, works of the participants, forums of discussion, the CDD Futura Contest for young talents and a changing architecture work. The image transmits elegance, prestige and has a natural relationship with the image of the Foundation.

Xabier Lizartzategi Maturana